APP STORE OPTIMIZATION
By 2022 annual mobile app downloads are projected to reach 258 billion. That’s a 45 percent increase from 178 billion downloads in 2017.
APP STORE OPTIMIZATION
With millions of apps available in the app stores, getting your app discovered by potential users is a challenge. App Store Optimization (ASO) is the process of optimizing your app's visibility in the app stores, increasing downloads, and improving user engagement.
At Goa App, we offer ASO services that include keyword optimization, app description writing, app icon and screenshot design, and review management. We'll ensure that your app ranks higher in app store search results and attracts more qualified users who are likely to convert.
By investing in our ASO services, you'll achieve increased app downloads, improved user retention, and enhanced visibility in the competitive app marketplace. You'll reach your target audience more effectively and grow your app's success.
GET MORE DOWNLOADS FROM THE APP STORE
Our expert team of ASO specialists have sharpened their skills by working on live projects for years. We know how to pull your app to the top, get it to feature in store rankings, increase downloads and engagement.
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SKYROCKET YOUR BUSINESS’ REVENUE
Our ASO Services in India include all this and more.
RESEARCH, RESEARCH & RESEARCH
We conduct thorough market and audience research to understand your industry, competitors, and customer behavior. This in-depth analysis helps us craft tailored strategies that drive better results and keep you ahead of the competition.
SEARCH OPTIMIZATION
Our team optimizes your website and content to improve search engine rankings. By targeting the right keywords and following best SEO practices, we ensure your site attracts organic traffic and reaches a wider audience.
LANDING PAGE OPTIMIZATION
We design and optimize landing pages to maximize conversions. By focusing on user experience, clear calls-to-action, and relevant content, we turn visitors into customers effectively.
MOBILE STRATEGY
We develop comprehensive mobile strategies to enhance your online presence on mobile devices. This includes mobile-friendly design, app development, and targeted mobile marketing campaigns to reach your audience wherever they are.
MOBILE SEARCH ADS
Our team creates and manages mobile search ad campaigns to capture the growing number of mobile users. We optimize ads for better performance, ensuring higher click-through rates and conversions on mobile devices.
IMPROVED SEARCH VISIBILITY
We implement advanced SEO techniques to boost your search visibility. This includes on-page and off-page optimization, local SEO, and content marketing strategies that ensure your brand stands out in search results.
LINKS AND APP AWARENESS
We build high-quality backlinks and promote your app through various channels to increase its visibility. Our strategies improve your site's authority and drive more downloads, enhancing your digital footprint.
A/B MULTIVARIATE TESTING
We conduct A/B and multivariate testing to determine the most effective elements of your site and marketing campaigns. By analyzing different variables, we optimize performance and achieve better conversion rates.
FROM LOCAL TO GLOBAL
We help you expand your reach from local markets to global audiences. Our strategies include international SEO, localization of content, and global digital marketing campaigns to ensure your brand resonates worldwide.
FREQUENTLY ASKED QUESTIONS (FAQS)
With the increasing use of mobile apps worldwide, they have become a new marketing platform for businesses, offering immense growth potential. Just as optimizing a website for search engines is crucial for visibility, the same applies to apps. However, an ASO (App Store Optimization) agency like Goa App will help optimize your app for app stores instead of search engines. This ensures that when someone searches for an app to order groceries, book a movie ticket, or access laundry services, your app ranks higher than competitors, giving it more visibility, more downloads, and more business.
The mechanics of keyword research in ASO are similar to those in SEO, but different tools are used to find the best keywords to target and drive quality traffic from app stores. As your ASO Agency in India, Goa App identifies a comprehensive list of keywords, validates and prioritizes them using ASO tools and search volumes, optimizes keywords to implement the most relevant ones on your app page, measures results, and refines the keywords over time.
Yes, the number of downloads is indicative of an app's popularity. Apps that are more popular are easier to push up on the app store. Similarly, ratings and reviews are other important factors that, like the number of downloads, can impact your app's ranking.
While the techniques used to rank an app on the Google Play Store and the Apple App Store differ, Goa App, one of Goa's best digital marketing agencies, does not charge separately for both. Think of it as SEO for Google and Yahoo Bing – they are two different search engines with different SEO guidelines, but the package is inclusive of both.
As a digital marketing agency in a constantly evolving field, Goa App keeps up to date with the latest tools. The tools we use may change, but some of the more popular ones include Apptopia, Sensor Tower, and Prioridata, as these help us make sense of the large volumes of data that app stores generate.
The aim of ASO is to get you more downloads. If you don’t have many downloads at the moment, don’t worry. As your ASO agency in Mumbai and Goa, Goa App uses tools to help your app climb up the app store rankings and stand out from less-worthy apps by making interface changes, fixing bugs, optimizing content, and more. These efforts will help you gradually start ranking for a few keywords, which in turn, will grow your downloads, allowing us to help skyrocket your app's success from there. It’s a slow but steady process – leave it to us!